Effective newsletter campaigns can generate leads for your business

Customer converted by call to action

Newsletters are an effective way marketing technique that digital marketing agencies use to communicate their brand.  To have a newsletter that brings you a return on your time or investment, you need to make sure that there is an end goal in mind. So, you need know what you want your readers to do when reading your newsletter. This is your call to action that will make the reader act and contact your established brand.

Call to action can be any of the following:

  • Book an appointment
  • Call today
  • Complete a questionnaire
  • Use a coupon code
  • Visit your website

The newsletter should be effective enough to lead readers to the call to action without sounding too pushy.

An effective newsletter can help your digital strategy and win the right customers

A newsletter subject is very important, as it’s the first thing the reader will see before opening the email, so the subject line should be attention grabbing or thought provoking.  Don’t be misled in thinking a subject line that stands out with all capital letters is effective to grab a reader’s attention as this could make your newsletter look like spam.  Also, this could trigger many email services to block your newsletter email.

Don’t forget about including some relevant images that will go nicely with your newsletter topic.  Pictures are a wonderful way to capture readers attention and keep the readers interested in your article.

Although content is a wonderful way to give a message about your product or service, do not write too much content.  Instead focus more on the key points and get to the point, and only write enough to get the message across to your readers.

The use of language is very important, so make sure that the newsletter is written professionally.  Not everything is a great writer and a newsletter that is not written may not be effective to capture the audience and convert your readers to buyer. 

Unless you are a great writer, with the ability to write compelling headlines, and engaging content, you should hire the services of a professional SEO company to write your newsletter copy.